Pure, local wool is back. And it’s better than ever.
Beautiful, natural wool was once ubiquitous in Europe. Today, it’s more likely to be imported from Australia and blended with synthetic fibres before it reaches customers. Meanwhile, local sheep farmers are forced to write off their wool as ‘waste’. It doesn’t add up.
High quality. Low cost.
Born out of a desire to put pure, local fibres back onto the market in new and exciting forms, Cloudwool is a natural innovation made using 100% local wool that would normally go to waste. This noble, natural fibre is bonded with nonwoven technology to create a super soft and durable fabric that doesn’t cost the earth.
Natural. Breathable. Comfortable.
We believe that working with nature, not against it, gives the best results long-term. We’ve embedded all of wool’s natural properties into our material to make it the best it can be. This approach makes Cloudwool naturally lightweight and dense, offering a feeling of comfort without the heaviness. So you can breathe easy.
From farm to fabric.
We believe the best way to produce sustainable fabrics at scale is to champion existing local resources. Working directly with European sheep farmers allows us to create traceable supply chains that clearly and instantly demonstrate our impact. And because we are so hands-on with every aspect of making Cloudwool, we can tell you more than any certification ever can.
- We pay farmers up to 5x more than the market rate for their wool
- We produce Cloudwool as locally as possible, with low energy nonwoven processes
We designed Cloudwool with end of lifecycle consideration so it can easily be composted or recycled into another quality fabric
Engineered by nature. Designed by you.
Working with Cloudwool is an opportunity to incorporate new silhouettes and textures into your repertoire. This is no ordinary wool fabric: with way more personality and far less finishing required, the possibilities are endless. Whether you’re making outerwear, furniture or something that doesn’t exist yet, you’ll love how easy and efficient it is to bring Cloudwool into the fold.
Reasons to love Cloudwool:
- Crease-free
- Water and stain-resistant
- No grainline, no fraying
- Can be dyed to any colour
- Allows for efficient cutting in multiple directions
- Fully compostable
The company behind Cloudwool®
Doppelhaus Ltd. was founded by Martin Brambley and Yolanda Leask during their fashion and textile design studies in London and Berlin.
Doppelhaus believe that sustainable fashion cannot be a luxury. It needs to be accessible to all if we are to make a difference.In a world where everyone needs affordable clothes, yet 60% of new clothes are made from virgin polyester (a plastic polymer, made from oil) just because it’s cheap – Doppelhaus realised we need to start from scratch with textile materials and rethink the way they are made.
Having grown up in the age of ‘fast fashion’, they became ever more aware that the fashion industry was a major cause of environmental pollution and climate change. To engage with the fashion industry as designers, and end up contributing to this problem rather than solving it, did not sit well with Martin and Yolanda. They decided they would have the most impact by creating their own sustainable materials fit for a circular low-carbon fashion industry of the future – one that fights climate change while continuing to address the global need for new clothes for a growing population.
Doppelhaus take a radically different approach to textile design. Doppelhaus make use of efficient nonwoven textile production techniques that have never before been used to make fabrics for fashion. These highly automated techniques are designed for mass production – yet were originally designed for bonding synthetic fibres. Doppelhaus ‘hack’ these technologies to process different, natural fibres, like sheep’s wool. The result is natural, ecological fabrics for a lower environmental and production cost – designed in line with cradle to cradle principles.